- 73% of mail is opened.
- More than half of adults prefer receiving ad materials through the mail.
- 54% of business-to-business marketers plan to boost direct mail spending.
- 98% of pharmaceutical marketers are looking toward direct communications.
- $24.5 billion is the predicted growth in BTB direct mail by 2007.
- 33% of people surveyed say they respond to direct mail by going online.
- A 6.1% increase is expected in worldwide ad spending in 2005.
- $5.6 billion was spent on online advertising in the United States during the first nine months of 2004.
Source: dmnews 2005 |
